Comments on: What Is The Best Way To Advertise My Construction Company? I Am The Only Employee, And Use Subs Electr,plumb,?

By: arley_ve

arley_ve — Mon, 09 Nov 2009 21:41:57 +0000

kingoffer.com

By: madmilke

madmilke — Mon, 09 Nov 2009 21:41:57 +0000

I own and operate an advertising business in Michigan, I am also married to a general contractor.
I would say direct mail to your targeted audience would be a good investment. There are many “list” companies online who can pre-sort (find you the names to mail to) which will match the people you want to reach. For example you want to reach home owners with an income over 50,000 per year livng in a specific area. The cost for this list is around 100.00 per thousand names.
Then you get the list on CD or however you choose it, make some labels, come up with a good ad / coupon attached / whatever you choose, and drop them in the mail.
My company charges $125.00 per hr for creative time, and I would say that your ad could be completely put together in 2 hours. So, except for your postage (which bulk pre-sort standard is around .22 for a say 5×8.5 size) is not too bad.
Good ads should consist of what we call an “action” ad…which asks the customer to “do” something. They are easy to do after interviewing yourself to understand your business and what you are trying to achieve and market. Such as, what are your specialties in your field that you make good money on and would like to sell more of….your ad should play on these.
Hope this helps,
Penny,
JVP Creative

By: Pavement Princess

Pavement Princess — Mon, 09 Nov 2009 21:41:57 +0000

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